During the last 30 years, the Garde-Manger Pour Tous (GMPT) has distributed more than 3,000 warm, balanced meals daily to 22 schools located in the disadvantaged neighborhoods of Montreal. Despite their substantial impact on these children’s lives, the organization is still relatively unknown to the general public.
To celebrate the organization’s 30th anniversary, Cossette committed to creating a breakthrough promotion in order to strengthen the organization's reputation.
Ads Of The World 2017 • Crea 2017 • Applied Arts 2017
Advertising Agency: Cossette, Montreal, Canada
Creative Directors: Antoine Becotte, Anne-Claude Chenier
Art Director: David Theroux
Copywriter: Philippe Brassard
Photographer: Olivier Staub
Digital Artist: Jonathan Kempt